Tag: Radio Programming Strategy

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ESPN’s Frozen Frenzy Posts Big Viewership Gains in Year Four

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"The Frozen Frenzy Whiparound show on ESPN2 averaged 105K viewers, a 54% year-over-year gain."

Katie Zacharia, Aubrey Huff and the Art of Failing Fast

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"A bad decision isn’t the end of the line if you make more good decisions than bad."

College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

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"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

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"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

Columns Jim Ryan Jim Ryan -
"Songs that are 50 years old are now suddenly favorites of people much younger."

Classic Rock Sommeliers: Why Radio Needs Them

Columns Mike Stern Mike Stern -
"There is no five-page manual on how to train a Classic Rock host to be a sommelier."

Elliot Segal: 27 Years of Building the DC 101 Audience

Features Mike Stern Mike Stern -
"I am first and foremost about the audience. Generating revenue for the company will always be important for me, but the audience always comes first."

Bad PPM Month? Don’t Panic—One Month Doesn’t Define

Columns Jim Ryan Jim Ryan -
"Making great content always tilts the odds in your favor.

Radio AI Age: Why Personalities Trump Algorithms

Columns Kevin Robinson Kevin Robinson -
"None of those platforms consistently delivers a trusted local personality who understands the community."

20 Brands In 20 Days: Carlota, X107.5 Las Vegas

20 Brands in 20 Days David Hill David Hill -
"We are crunchy and broken and rocky and dysfunctional, just like everybody else. We are a very truthful, honest radio station, and that really speaks to our people."

Rock Radio Summer Camp

Columns Keith Cunningham Keith Cunningham -
"What kind of fire is your brand running? A towering inferno or a sad pile of twigs?"

The Song Isn’t Burned. Maybe You Are.

Columns David Hill David Hill -
"A hit is a hit" should never become an excuse for lazy programming, suffocating rotations or a library that sounds identical every day."

Why Radio Personalities Must Share More Personal Stories

Columns Jim Ryan Jim Ryan -
"It may start with a conversation with a co-host, but then do you bring in the listeners?"

The Secret Weapon Inside Every Successful Rock Radio Countdown

Columns Keith Cunningham Keith Cunningham -
"just another countdown" becomes a "holy sh!t" countdown.
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Katie Zacharia, Aubrey Huff and the Art of Failing Fast

Columns 0
"A bad decision isn’t the end of the line if you make more good decisions than bad."

College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

Columns 0
"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

Features 0
"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

Columns 0
PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.