Tag: Radio Programming Strategy
Browse our Latest articles!
Bad PPM Month? Don’t Panic—One Month Doesn’t Define
"Making great content always tilts the odds in your favor.
Radio AI Age: Why Personalities Trump Algorithms
"None of those platforms consistently delivers a trusted local personality who understands the community."
20 Brands In 20 Days: Carlota, X107.5 Las Vegas
"We are crunchy and broken and rocky and dysfunctional, just like everybody else. We are a very truthful, honest radio station, and that really speaks to our people."
Rock Radio Summer Camp
"What kind of fire is your brand running? A towering inferno or a sad pile of twigs?"
The Song Isn’t Burned. Maybe You Are.
"A hit is a hit" should never become an excuse for lazy programming, suffocating rotations or a library that sounds identical every day."
Why Radio Personalities Must Share More Personal Stories
"It may start with a conversation with a co-host, but then do you bring in the listeners?"
The Secret Weapon Inside Every Successful Rock Radio Countdown
"just another countdown" becomes a "holy sh!t" countdown.