Tag: Radio Programming Strategy
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The Eagles at The Sphere Proves the Classic Hits Format Still Dominates
"Songs that are 50 years old are now suddenly favorites of people much younger."
Classic Rock Sommeliers: Why Radio Needs Them
"There is no five-page manual on how to train a Classic Rock host to be a sommelier."
Elliot Segal: 27 Years of Building the DC 101 Audience
"I am first and foremost about the audience. Generating revenue for the company will always be important for me, but the audience always comes first."
Bad PPM Month? Don’t Panic—One Month Doesn’t Define
"Making great content always tilts the odds in your favor.
Radio AI Age: Why Personalities Trump Algorithms
"None of those platforms consistently delivers a trusted local personality who understands the community."
20 Brands In 20 Days: Carlota, X107.5 Las Vegas
"We are crunchy and broken and rocky and dysfunctional, just like everybody else. We are a very truthful, honest radio station, and that really speaks to our people."
Rock Radio Summer Camp
"What kind of fire is your brand running? A towering inferno or a sad pile of twigs?"
The Song Isn’t Burned. Maybe You Are.
"A hit is a hit" should never become an excuse for lazy programming, suffocating rotations or a library that sounds identical every day."
Why Radio Personalities Must Share More Personal Stories
"It may start with a conversation with a co-host, but then do you bring in the listeners?"
The Secret Weapon Inside Every Successful Rock Radio Countdown
"just another countdown" becomes a "holy sh!t" countdown.