Tag: Radio Promo Meeting

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Promo Meeting: ‘Crock Stars’ And ‘Furry Fridays’

Promo Meeting Jeff Lynn Jeff Lynn -
There are two surefire ways to connect with your listeners and people in general. Kids and pets.

Promo Meeting: Executive Orders For Your Show

Promo Meeting Jeff Lynn Jeff Lynn -
What I am about to suggest comes with a healthy dose of caution. Do not step on a political landmine, but have some fun.

Promo Meeting: Surprising and Delighting the Audience With Fun Ideas and Cool Prizes

Promo Meeting Jeff Lynn Jeff Lynn -
I used to tell air talent that they should have an answer to this question at the end of their shift. “What did I do to delight and surprise the listener today?”

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
When I was working for then Entercom Madison, we found a way to create a huge remote crowd, deliver prospects to the client, and create a fun atmosphere.

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Columns Jeff Lynn Jeff Lynn -
Every staff member at every station will receive an admonition about using the Super Bowl in marketing. It’s a big NO! Period, full stop.

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.