Tag: Radio Ratings
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Nielsen Will Face Many Questions With Major Methodology Changes
Let’s consider the potential reasons for differences in results between the paper diary and an online version.
Is The Radio Diary Dead?
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.
Welcome To Your Research Class
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."
Isn’t It Time For Another Ratings Innovation For Radio?
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."
Nielsen Braces Clients For Potential Challenges As Covid-19 Surges
"Some delays in recruitment and slight volatility in intab levels could occur over the next month."
Sports Radio’s Summer Ratings Report
The Summer ratings book was released in early October to sports stations across the nation, and we do our best here at BSM to...
The Sports Radio Spring Ratings Report
The Spring book is out which means some are cashing bonus checks, and others are adjusting their strategies to place themselves in stronger position...
Why Total Reach Matters More Than Ratings!
One of the real benefits of being removed from the inside of a radio station, is that you can analyze things about the industry...