Tag: Radio Ratings
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In Radio Ratings, The Weighting is the Hardest Part
Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.
WWLS Tops Sports Radio in Oklahoma City Spring Ratings Book
"The station ranked 3rd in the demo during weekday prime (M-F 6a-7p) with a 7.5 share."
It’s Time for a Ratings Joint Industry Committee
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register.
Ratings Give You Nothing to Fear Except 3rd Grade Math
If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good.
Nielsen Will Face Many Questions With Major Methodology Changes
Let’s consider the potential reasons for differences in results between the paper diary and an online version.
Is The Radio Diary Dead?
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.
Welcome To Your Research Class
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."
Isn’t It Time For Another Ratings Innovation For Radio?
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."
Nielsen Braces Clients For Potential Challenges As Covid-19 Surges
"Some delays in recruitment and slight volatility in intab levels could occur over the next month."