Tag: Radio Ratings
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The Industry According To: Jeff Federman, Audacy
"Advertisers should expect us to establish metrics before the campaign begins, measure the right behaviors and report what happened afterward."
Elliot Segal: 27 Years of Building the DC 101 Audience
"I am first and foremost about the audience. Generating revenue for the company will always be important for me, but the audience always comes first."
Jack-FM Returns to Full Power in Kansas City
"Industry observers wonder if dual-format strategy fragments the audience. "
Radio Programmers: Stop Settling, Be Like The Movies Today
"Why can't we make some content that gets people talking? It's time to take more chances."
Kidd Kraddick’s Morning Show Legacy Inspires Industry Today
"Yes, Kidd was talented. However, he was also one of the hardest working, most obsessed with relevance and caring people I have ever met. "
Country Radio Contests Became Audio Wallpaper: Here’s How to Fix Them
"Instead of hearing a dry corporate announcement about a thousand bucks, the listener immediately pictures something tangible."
Nielsen to End Puerto Rico Radio and TV Ratings in December
"We will work alongside local stakeholders throughout this process to facilitate a thoughtful and orderly handover.”
New Game Lets Radio Pros Win the Ratings War
"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"
Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
Could Cumulus’ Win Over Nielsen Spark the Beginning of the End?
It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.