Tag: Radio Ratings
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The Industry According To….Kevin LeGrett, Beasley Media Group
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
Nielsen is the Umpire That Everybody Hates
The genesis for this column came from two pieces published in the past week: one for video and one for audio.
The Two Nielsen Numbers That Should Be Running Radio (But Aren’t)
Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.
Audacy’s Demographic Reset Is Exactly What Radio Has Needed For Years
"Radio doesn’t need artificial growth. It needs its real audience counted."
Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System
If you are thinking, “Huh?” here are the reasonable explanations.
If AI Is Part of the Audience, How Should It Be Counted?
Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.
What the Cumulus-Nielsen Battle Says About Power in Radio Ratings
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.
Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.
Nielsen ‘Very Pleased With What We’ve Seen’ One Year After Changing to 3 Minute Qualifying Time
“The bottom line is that tide has risen for all boats — all formats, all dayparts.”
The Industry According To….Dave Van Dyke, Bridge Ratings
"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"