Tag: Radio Ratings
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Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
Could Cumulus’ Win Over Nielsen Spark the Beginning of the End?
It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.
Nielsen Audio Diary Ratings on Accreditation Hiatus with MRC
"Your day-to-day ability to transact on Nielsen currency remains completely unchanged, and this hiatus has no impact on our PPM services for Audio or TV."
Five Ways Classic Rock/Hits Program Directors Can Stay on Target
"Always focusing on what they do and how to do it better."
Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.
Is Your Radio Station Preparing to Change Formats? Watch for These Signs
"Sometimes the clock simply runs out."
Is Nielsen’s Diary Service Headed for a Major Overhaul?
What Nielsen is proposing is both radical and evolutionary at the same time.
The Industry According To….Kevin LeGrett, Beasley Media Group
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
Nielsen is the Umpire That Everybody Hates
The genesis for this column came from two pieces published in the past week: one for video and one for audio.