Tag: Radio Ratings
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What Happens to Radio When the Nielsen Ranker Goes Dark?
"Do ratings still matter this fall? Absolutely! But not enough to save anyone."
Nielsen v. Cumulus Heads to the Supreme Court Over $1.2 Million
"Nielsen and its private equity owners have revealed their true colors. If you're part of the radio industry, they don't care about you. The company wants your money, full stop."
Rock Radio’s Six Biggest Programming Fights, Scored by Listeners
Welcome to the RockTernative Fall Brawl, brought to you by the #1 accident attorneys at… Oops, sorry. That’s a hard habit to break.
The Industry According To: Jason Garte/The Mix Group
"It’s time to crank those headphones up again to deafening levels and MANUFACTURE downright EPIC product again"
Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?
I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?
The Industry According To: Jeff Federman, Audacy
"Advertisers should expect us to establish metrics before the campaign begins, measure the right behaviors and report what happened afterward."
Elliot Segal: 27 Years of Building the DC 101 Audience
"I am first and foremost about the audience. Generating revenue for the company will always be important for me, but the audience always comes first."
Jack-FM Returns to Full Power in Kansas City
"Industry observers wonder if dual-format strategy fragments the audience. "
Radio Programmers: Stop Settling, Be Like The Movies Today
"Why can't we make some content that gets people talking? It's time to take more chances."
Kidd Kraddick’s Morning Show Legacy Inspires Industry Today
"Yes, Kidd was talented. However, he was also one of the hardest working, most obsessed with relevance and caring people I have ever met. "