Tag: Radio Ratings

"Stations across America throw the master switch like Dr. Frankenstein and flip to 24/7 holiday music before the Halloween candy has even settled in the bowl."

"A clear promise about something the listener actually cares about creates a reason to come back, whether they're still in the car or walking out of that convenience store ten minutes later. "

“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”

PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

"Do ratings still matter this fall? Absolutely! But not enough to save anyone."

"Nielsen and its private equity owners have revealed their true colors. If you're part of the radio industry, they don't care about you. The company wants your money, full stop."

Welcome to the RockTernative Fall Brawl, brought to you by the #1 accident attorneys at… Oops, sorry. That’s a hard habit to break.

"It’s time to crank those headphones up again to deafening levels and MANUFACTURE downright EPIC product again"

I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?

"Advertisers should expect us to establish metrics before the campaign begins, measure the right behaviors and report what happened afterward."