Tag: Radio Ratings

Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.

"Radio doesn’t need artificial growth. It needs its real audience counted."

If you are thinking, “Huh?” here are the reasonable explanations.

Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.

As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.

If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

“The bottom line is that tide has risen for all boats — all formats, all dayparts.”

"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"

In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.

"We’ve seen the first crack in a 60-year reign of radio audience measurement."