Tag: Radio Ratings

Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.

As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.

If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

“The bottom line is that tide has risen for all boats — all formats, all dayparts.”

"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"

In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.

"We’ve seen the first crack in a 60-year reign of radio audience measurement."

"Perhaps some of these ideas will make their way to the United States soon."

“The ruling signals a potential shift in the power dynamics of audience measurement.”

"In a heavily redacted filing in federal court in New York, Nielsen framed its defense bluntly, saying Cumulus wants to pay 50% less for the same services."