Tag: Radio Ratings
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Jay Guyther Shares How Worldwide Audio Measurement Is Evolving Faster Than Ever
"Perhaps some of these ideas will make their way to the United States soon."
Cumulus Media Scores Landmark Victory Over Nielsen
“The ruling signals a potential shift in the power dynamics of audience measurement.”
Nielsen Claims Cumulus Media Using Antitrust Law for a 50% Rate Reduction
"In a heavily redacted filing in federal court in New York, Nielsen framed its defense bluntly, saying Cumulus wants to pay 50% less for the same services."
Why Impact Matters More Than Your Ratings Performance
At this time of the year, I like to look back at the goals I set personally and professionally, and plan for the new...
Could AI Redefine How Radio Ratings Are Measured?
AI could take some of the “crazy” out of the system.
The Real Reason You Can’t Beat the Radio Station Across Town
"The job isn’t to sound better than your competitor. The job is to sound less like them."
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?
Why Your Radio Station Isn’t Growing – And the 4 Behaviors That Fix It
"These are not theories or consultant fluff. They're actual actions that will move your ratings forward."
Did Nielsen Overlook Radio in Selection of New Chief Client Officer?
My view is that a Chief Client Officer should work with all clients.
Why Radio Programmers and Their Teams Need to Be Listener Obsessed at Live Events
"The entire staff of your station needs to be listener obsessed at every event you participate in."