Tag: Radio Ratings
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What if Radio Ratings Were Based on Production?
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."
What Every Radio Programmer Should Know About Nielsen’s PPM Heavy Listeners
"When you see a number like 8,000 you know you’ve hit the jackpot."
Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
Cumulus Media vs. Nielsen: When the Scorekeeper Sells the Scoreboard
"What becomes of this lawsuit — who wins, who loses, who settles — is still to be determined. But one measurement isn’t changing anytime soon"
Radio Can Find a Better Investment for Change Than Re-Investment in Nielsen
"This constant quid pro quo between Nielsen and radio is disappointing, and both sides share the blame"
Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.
Radio and the Battle for Attention in the Age of Brainrot
We 2025 humans don’t focus well, and while it’s easy to blame social media or other options on our smartphones — and that may be true — it is the reality.
Should Nielsen Ratings Turn Attention to More Futuristic Measurement Data?
I’m sure others can come up with interesting ideas, but the real question is: “What do we want the radio/audio audience measurement system to look like in 2030? In 2035?”
Aaron “Goose” Seller Shares Radio Lessons From 26 Years On-Air
"People, creativity, and originality, that’s what we’re missing.”