Tag: Radio Ratings
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How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights
The Audio Analyzer has value for diary markets as well.
Nielsen Radio Ratings Grow By Nearly 20% in Spring 2025 After Updated Qualifying Time
Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.
How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
Understanding The News/Talk Radio Audience Is Key to Surviving in a Podcast World
If you are not focused on your ideal listener, you are dead.
When Dan Patrick Calls Out Nielsen, Does Anyone Listen?
"If Dan Patrick can become one of the greatest storytellers in the format, it’s time for the format to begin telling its own story better"
Dan Patrick: No One Cares About Radio Ratings Anymore
"I don't like being beholden to that, because you have a lot of people who are in radio who are your bosses who probably haven't done radio."
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...
What Should the Future of the Media Rating Council Actually Look Like?
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
Nielsen Reports 15% Uptick in Radio Ratings After Move to 3-Minute Qualifying Time
Contemporary Christian (43%) and all-news (41%) each saw gigantic upticks in their average quarter-hour listening compared to the previous quarter.