Tag: Radio Ratings
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Eastlan Ratings Adds Services for Three Top 100 Markets
“Quietly, we are watching radio broadcasters gracefully pivot."
Is Nielsen Standing in the Way of Better Radio Ratings?
Why don’t we have this kind of competition in the audio measurement field?
How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.
What Data Says About the Health of the Radio Industry
Much like the expected demise of radio in the ‘50s after television took off, the business is not dead yet, but there are plenty of competitors who would gladly help kill it off.
Looking at New Nielsen Data After the Debut of the 3-Minute Rule
Nielsen’s initial data using “apples to apples” masked the fact that radio listening has been on the decline for years.
How Nielsen is Affected By the Opportunity Costs of DEI Initiatives
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?
How to Create Nielsen PPM Custom Measurement Periods
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...
How Radio Can Avoid Overestimating Its Audience
All of us who write for the radio and media trades are always looking for ideas and on occasion, we use atypical sources for...
Nielsen Diary Markets 12+ Trends November 2024 6 am-midnight
You can dive deeper into each market in Barrett Media’s ratings page. Powered by Harker Bos Group.
Nielsen Audio releases November Day Four PPM 6+
Nielsen Audio has released Day Four PPM 6+ November numbers.