Tag: Radio Station Marketing
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How 7UP Disruption Strategy Applies to Classic Rock Radio
Even more so than in other formats, there is significant power in disruption for Classic Rock/Hits radio. Relying on music from the past with...
Does Your Radio Station Have Dawn’s Brand Strength?
You may have recently read that Dawn is the strongest brand in America. Yes, the same Dawn you may have used to wash some...
Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
How Rock Radio Avoids Being Told ‘I’ve Never Heard Of You’
This is it; our time is now; boxes are checked. Order a round of doubles, $how us the money. Great, but I’ve never heard of you.
Music Radio Program Directors, Steal These Low Dough Promos For Your Station
Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.