Tag: Radio Station Marketing

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ESPN Executive Peter McConville Departs After More Than Three Decades at the Network

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"To my talented colleagues, thank you. The relationships and experiences will stay with me long after this chapter closes."

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

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"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

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In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

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"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

What Radio Can Learn From Russian Cover Band Leonid and Friends

Columns Mike Stern Mike Stern -
"Promoting an event or remote in an area you rarely go to will bring out the station’s biggest fans'

How 7UP Disruption Strategy Applies to Classic Rock Radio

Columns Mike Stern Mike Stern -
Even more so than in other formats, there is significant power in disruption for Classic Rock/Hits radio. Relying on music from the past with...

Does Your Radio Station Have Dawn’s Brand Strength?

Columns Jim Ryan Jim Ryan -
You may have recently read that Dawn is the strongest brand in America. Yes, the same Dawn you may have used to wash some...

Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars

Columns Keith Cunningham Keith Cunningham -
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.

How Rock Radio Avoids Being Told ‘I’ve Never Heard Of You’

Columns Keith Cunningham Keith Cunningham -
This is it; our time is now; boxes are checked. Order a round of doubles, $how us the money. Great, but I’ve never heard of you.

Music Radio Program Directors, Steal These Low Dough Promos For Your Station

Columns BMM Staff BMM Staff -
Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.

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Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

Sports 0
"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

Music 0
In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

Sports 0
"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

Sports 0
"I actually kind of got tired of people asking me if I was going to keep doing the show."