Tag: Radio Station Promotions

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David Samson Underestimated What Radio Means to Baseball

"We don’t need baseball on radio anymore."

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Radio’s Fall Holiday Playbook For Programmers And Promotions

"Be able to enjoy the fall holidays as much as your listeners do."

670 The Score Launches Third Annual “Score Big For Your Business” Campaign

"Last year, 670 The Score reported its largest Super Bowl audience ever, and the station hopes to build on that momentum in 2026 with the return of the contest."

It’s Time For Country Radio To Transform Remote Broadcasts

Every event has a vibe. Your job is to communicate that vibe and create a compelling reason for people to come.

Promo Meeting: ‘Crock Stars’ And ‘Furry Fridays’

There are two surefire ways to connect with your listeners and people in general. Kids and pets.

The Pulse: Extend Your Promotions

Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Every staff member at every station will receive an admonition about using the Super Bowl in marketing. It’s a big NO! Period, full stop.

96-5 Live Free Country Collects 18 Tons Of Turkeys

"This year's 96.5 Live Free Country Tons of Turkeys event highlights our community's incredible generosity."

Music Radio Program Directors, Steal These Low Dough Promos For Your Station

Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.

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Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."