Tag: radio stations
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The Industry According To….Larry Rosin, Edison Research
"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"
What Taylor Swift, John Daly, Dick Biondi, and Great Radio Brands Teach Us About Being Remarkable
"You don’t have to be the best to be remarkable."
Radio Content Fails When Expectations Don’t Match
"It’s natural to want to create excitement, urgency or to convey “bigness”. Just make sure it’s for the right moment and that the payoff meets the promise."
The Real Reason You Can’t Beat the Radio Station Across Town
"The job isn’t to sound better than your competitor. The job is to sound less like them."
Counter-Programming the All-Christmas Music Station
"There is little you can do. Or is there?"
How Are Hot AC Stations Finding the HITS in Today’s Crowded Media Landscape?
Programming a Hot AC station today is harder than ever! The landscape has never been more cluttered. Listeners are swimming in a sea of...
Urban Radio Needs More Live, Local, and Connected Talent
"I'm hopeful that this is a glimpse of what’s ahead for the urban format."
From Nostalgia to Modern Heritage: A Smarter Strategy for Radio Brands
We work in formats that are based in nostalgia. That’s a good thing, right? I mean, c’mon, it’s a perfect situation. The world is...
Urban Radio in 2025: Local Connection, New Artists, Real Results
"As long as programmers and personalities keep that balance in mind, I believe urban radio has room to grow and even reassert its influence."
Ross MacLeod Named Operations Manager for Alpha Media Portland
"MacLeod's arrival is seen as a strategic move to strengthen the company’s programming leadership and elevate content across its platforms."