Tag: reach vs. frequency

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Hall of Fame Game Viewership On NBC Sports Highest Since 2017

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"NBC's Panthers-Cardinals broadcast drew 6.99 million viewers Thursday, the network's Hall of Fame Game audience since 2021."

Boogie D Departs KCJK as Cumulus Reduces Staff

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"I just want to say thank you KC!! Thank you for rocking out with me for 7 years at 12noon for the noon mix!!"

Peter Alexander On MS NOW Show Debut: I’m an ‘Advocate For the Facts’

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"I like to say that Americans deserve facts, not spin."

Steve O’Donnell: Goal Is NASCAR Becoming a Network “Must-Have” Property

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"Right now I'd say, we're a nice to have sport. When you look at networks and everything, not a must have."

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

Business Jeff Caves Jeff Caves -
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

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Boogie D Departs KCJK as Cumulus Reduces Staff

Music 0
"I just want to say thank you KC!! Thank you for rocking out with me for 7 years at 12noon for the noon mix!!"

Peter Alexander On MS NOW Show Debut: I’m an ‘Advocate For the Facts’

News 0
"I like to say that Americans deserve facts, not spin."

Steve O’Donnell: Goal Is NASCAR Becoming a Network “Must-Have” Property

Sports 0
"Right now I'd say, we're a nice to have sport. When you look at networks and everything, not a must have."

Classic Country Radio Returns to 92.5 Mobile Market

Music 0
"The Classic Country format directly challenges two established country competitors in the footprint"