The shift to digital isn't some looming threat anymore — it already happened, and a lot of the format missed the boat. Now stations need to swim to catch up.
"In 1995 when I joined the station, all-sports radio was pretty much still in its infancy and not necessarily a proven long-term format for a radio station, so a ‘leap of faith’ is a good way to put it because I felt like I was at KTRH and there was no pressure to leave."
The Houston sports radio ratings were published this week in the Houston Chronicle, and I usually refrain from interjecting my opinion on other ratings...
Things were generally status quo in the Nielsen Audio reports for Houston radio for the September ratings book.
This monthly rundown on the Nielsen Audio...