Tag: Rich Tunkel

"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."

"Tickets, hotel information, and sponsorship details are available in the Summit section on BarrettMedia.com."

"We’re unlocking the value and capabilities podcasts deliver in a modern media plan.” 

Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.

"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."

"We’ve seen the first crack in a 60-year reign of radio audience measurement."

"Radio is perceived to be the least effective media, when the data shows just the opposite."

“Our strategic partnership will help advertisers better understand the power of podcasting and its role in the broader media landscape.”

The medium needs to get in the face of advertisers. But the venues may be wrong.

It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...