Tag: Rich Tunkel

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Why Triton Digital And Nielsen Are Joining Forces to Close the Podcast Measurement Gap

Features Garrett Searight Garrett Searight -
"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."

Eric Spitz to Receive the 2026 Mark Chernoff Award, 6 More Summit Speakers Announced

Columns Jason Barrett Jason Barrett -
"Tickets, hotel information, and sponsorship details are available in the Summit section on BarrettMedia.com."

Triton Digital, Nielsen Strike Deal for Collaborative Podcast Measurement

Business BNM Staff BNM Staff -
"We’re unlocking the value and capabilities podcasts deliver in a modern media plan.” 

The Two Nielsen Numbers That Should Be Running Radio (But Aren’t)

Columns Keith Cunningham Keith Cunningham -
Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.

Three Minutes Is Exposing Sports Radio’s Biggest Weaknesses in Nielsen Measurement

Columns John Mamola John Mamola -
"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."

Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?

Columns Dr. Ed Cohen Dr. Ed Cohen -
"We’ve seen the first crack in a 60-year reign of radio audience measurement."

The Industry According To….Rich Tunkel, Nielsen

Features Keith Cunningham Keith Cunningham -
"Radio is perceived to be the least effective media, when the data shows just the opposite."

Nielsen, Edison Research Pair for New Podcast Advertising Planning Tool

Business BNM Staff BNM Staff -
“Our strategic partnership will help advertisers better understand the power of podcasting and its role in the broader media landscape.”

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Nielsen Audio Discovers the Internet…Again!

Business Dr. Ed Cohen Dr. Ed Cohen -
It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."