Tag: ROI

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Newsmax Adds Emma Rechenberg to ‘First Edition’ Morning Show

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"We’ll talk politics and news of the day, plus so much more. Hope you’ll tune in!"

Apple Podcast Video Added To macOS And tvOS Later This Year

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"These updates reflect our commitment to creating experiences that truly make a difference in people’s lives."

Bauer Media Audio Expands Video Distribution Through Fire TV Channels

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"Launching on Amazon Fire TV marks an important step in scaling our audiovisual distribution and unlocking new commercial opportunities across connected TV."

Meet the Press Sees 5-Month Ratings High With President Donald Trump Interview

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It marked the largest win for the show over ABC News' This Week with George Stephanopoulos in more than a year.

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

Hook Them Fast: Master the First 30 Seconds of Content

Columns Bob Lawrence Bob Lawrence -
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

The Basic Truths Of Marketing: It’s Not Set It And Forget It

Business Bob Lawrence Bob Lawrence -
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

For Sports Radio, Less Listeners Means More ROI

Radio Jeff Caves Jeff Caves -
"It's not about how many listen to sports radio. It’s how much they can spend."

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Apple Podcast Video Added To macOS And tvOS Later This Year

Business 0
"These updates reflect our commitment to creating experiences that truly make a difference in people’s lives."

Bauer Media Audio Expands Video Distribution Through Fire TV Channels

Business 0
"Launching on Amazon Fire TV marks an important step in scaling our audiovisual distribution and unlocking new commercial opportunities across connected TV."

Meet the Press Sees 5-Month Ratings High With President Donald Trump Interview

News 0
It marked the largest win for the show over ABC News' This Week with George Stephanopoulos in more than a year.

“Uncle” Jimmy Dodds, Former Kansas City Podcast, TV Co-host, Dies At 64

Sports 0
"Jimmy was a great friend. Jimmy did the best that he could. Jimmy was talented. Jimmy had great intentions… Jimmy I just want to say job well done and we will miss you and certainly loved you."