Tag: ROI

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Donald Trump: I Am Banning CNN, MS NOW, Politico From White House

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Trump didn't identify specific stories that prompted the decision or explain how the restrictions will be implemented.

Evan Roberts Suggests Howie Rose’s Final Call Be Opening Day 2027 if Sunday Has Weather Delays

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"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."

Major Garrett’s CBS News Podcast ‘The Takeout’ Adds New Election Segments with VoteHub Partnership

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CBS News is expanding The Takeout with Major Garrett...

SubmitHub Bans AI Music From Its Promotion Services

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"We want to build a platform that actually helps people promote real music."

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

Hook Them Fast: Master the First 30 Seconds of Content

Columns Bob Lawrence Bob Lawrence -
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

The Basic Truths Of Marketing: It’s Not Set It And Forget It

Business Bob Lawrence Bob Lawrence -
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

For Sports Radio, Less Listeners Means More ROI

Radio Jeff Caves Jeff Caves -
"It's not about how many listen to sports radio. It’s how much they can spend."

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Evan Roberts Suggests Howie Rose’s Final Call Be Opening Day 2027 if Sunday Has Weather Delays

Sports 0
"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."

Major Garrett’s CBS News Podcast ‘The Takeout’ Adds New Election Segments with VoteHub Partnership

News 0
CBS News is expanding The Takeout with Major Garrett...

SubmitHub Bans AI Music From Its Promotion Services

Music 0
"We want to build a platform that actually helps people promote real music."

Xperi Data Shows Radio Listenership More Than Doubled On NFL’s Opening Sunday

Sports 0
"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."