Tag: ROI

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Stephen A. Smith Reveals He Was Consulted About Ryan Clark Being a Part of ESPN Layoffs

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"Was I asked what I thought what my feelings were? Yes, I was. Of course I said we have to keep them. But I don't get to make those decisions."

ESPN New York’s Chris Carlin on Bart Scott Departure From Network: “This Is a Very Rough Day”

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"I love him. Just for so many people, this is a very tough day. This is an unfortunate reality across a lot of industries these days, especially ours."

Audacy Partnering with SiriusXM to Bring Sports, News, Talk Stations to Satellite Radio

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The rollout begins Tuesday, September 1.

Mark Schlereth: ESPN Didn’t Feel Ryan Clark Could “Hold That In” When Pulled From NFL Live

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"I don't think they felt comfortable that Ryan Clark would be able to hold that in. So, they let him go for the day and then pulled him off air before he had a chance."

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

Hook Them Fast: Master the First 30 Seconds of Content

Columns Bob Lawrence Bob Lawrence -
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

The Basic Truths Of Marketing: It’s Not Set It And Forget It

Business Bob Lawrence Bob Lawrence -
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

For Sports Radio, Less Listeners Means More ROI

Radio Jeff Caves Jeff Caves -
"It's not about how many listen to sports radio. It’s how much they can spend."

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ESPN New York’s Chris Carlin on Bart Scott Departure From Network: “This Is a Very Rough Day”

Sports 0
"I love him. Just for so many people, this is a very tough day. This is an unfortunate reality across a lot of industries these days, especially ours."

Audacy Partnering with SiriusXM to Bring Sports, News, Talk Stations to Satellite Radio

Business 0
The rollout begins Tuesday, September 1.

Mark Schlereth: ESPN Didn’t Feel Ryan Clark Could “Hold That In” When Pulled From NFL Live

Sports 0
"I don't think they felt comfortable that Ryan Clark would be able to hold that in. So, they let him go for the day and then pulled him off air before he had a chance."

25% of News Consumers Now ‘Fanatics’, Stagwell Data Shows

News 0
Additionally, 74% say they have a more positive impression of companies that advertise within news environments.