Tag: ROI

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Chad ‘Chumley’ Kerch Joins WQIK Jacksonville Country Morning Show

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"I'm honored to add my voice to a team Jacksonville already loves."

NFL Executive: League Declined Invite To Hearing On Sports Broadcasting Act Of 1961 Over “Balance” Of Witnesses

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"This panel, led by Congressman [Scott] Fitzgerald, who's right there in Wisconsin, has witnesses solely on one side of the issue. There is no effort. We've offered many witnesses, and there's no effort to have a balanced group."

Former RAB Executive Vice President George Hyde Dies

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The Radio Advertising Bureau (RAB) is mourning one of...

David Samson: Pat McAfee Will “Toe The Line” More With Reported ESPN Extension Dollar Figure

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"That is not an indictment of Pat [McAfee]. It's not an indictment of Disney. It's the reality of the relationship that exists between the people who pay and the people who get paid."

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

Hook Them Fast: Master the First 30 Seconds of Content

Columns Bob Lawrence Bob Lawrence -
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

The Basic Truths Of Marketing: It’s Not Set It And Forget It

Business Bob Lawrence Bob Lawrence -
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

For Sports Radio, Less Listeners Means More ROI

Radio Jeff Caves Jeff Caves -
"It's not about how many listen to sports radio. It’s how much they can spend."

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NFL Executive: League Declined Invite To Hearing On Sports Broadcasting Act Of 1961 Over “Balance” Of Witnesses

Sports 0
"This panel, led by Congressman [Scott] Fitzgerald, who's right there in Wisconsin, has witnesses solely on one side of the issue. There is no effort. We've offered many witnesses, and there's no effort to have a balanced group."

Former RAB Executive Vice President George Hyde Dies

Business 0
The Radio Advertising Bureau (RAB) is mourning one of...

David Samson: Pat McAfee Will “Toe The Line” More With Reported ESPN Extension Dollar Figure

Sports 0
"That is not an indictment of Pat [McAfee]. It's not an indictment of Disney. It's the reality of the relationship that exists between the people who pay and the people who get paid."

Newsmax Adds Emma Rechenberg to ‘First Edition’ Morning Show

News 0
"We’ll talk politics and news of the day, plus so much more. Hope you’ll tune in!"