Tag: ROI

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Newsmax Adds Emma Rechenberg to ‘First Edition’ Morning Show

"We’ll talk politics and news of the day, plus so much more. Hope you’ll tune in!"

Apple Podcast Video Added To macOS And tvOS Later This Year

"These updates reflect our commitment to creating experiences that truly make a difference in people’s lives."

Bauer Media Audio Expands Video Distribution Through Fire TV Channels

"Launching on Amazon Fire TV marks an important step in scaling our audiovisual distribution and unlocking new commercial opportunities across connected TV."

Meet the Press Sees 5-Month Ratings High With President Donald Trump Interview

It marked the largest win for the show over ABC News' This Week with George Stephanopoulos in more than a year.

Proving Value and ROI in Radio’s Attention Starved Ecosystem

"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

Hook Them Fast: Master the First 30 Seconds of Content

Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.

Marketing Inactivity Strengthens Your Competition

Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

The Basic Truths Of Marketing: It’s Not Set It And Forget It

We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

For Sports Radio, Less Listeners Means More ROI

"It's not about how many listen to sports radio. It’s how much they can spend."

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Apple Podcast Video Added To macOS And tvOS Later This Year

"These updates reflect our commitment to creating experiences that truly make a difference in people’s lives."

Bauer Media Audio Expands Video Distribution Through Fire TV Channels

"Launching on Amazon Fire TV marks an important step in scaling our audiovisual distribution and unlocking new commercial opportunities across connected TV."

Meet the Press Sees 5-Month Ratings High With President Donald Trump Interview

It marked the largest win for the show over ABC News' This Week with George Stephanopoulos in more than a year.

“Uncle” Jimmy Dodds, Former Kansas City Podcast, TV Co-host, Dies At 64

"Jimmy was a great friend. Jimmy did the best that he could. Jimmy was talented. Jimmy had great intentions… Jimmy I just want to say job well done and we will miss you and certainly loved you."