Tag: ROI

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Coleman Insights and Greater Public Launch Public Radio Underwriting Study

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"Stations need practical, research-backed strategies to strengthen revenue performance"

Stephen A. Smith on Potential TV News Future: ‘If the Right Offer Comes Along, I’d Do It’

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"Do I think I could do a new show? You damn right I can. With ease, I might add. It ain't hard, not for me."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 1 Recap

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Barrett Media President Jason Barrett opened the show by welcoming attendees to SVA Theater in New York.

Q102’s Mollie Watson Departs Hubbard’s WKRQ Cincinnati

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"What started as a dream internship became one of the greatest chapters of my life,"

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

Hook Them Fast: Master the First 30 Seconds of Content

Columns Bob Lawrence Bob Lawrence -
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

The Basic Truths Of Marketing: It’s Not Set It And Forget It

Business Bob Lawrence Bob Lawrence -
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

For Sports Radio, Less Listeners Means More ROI

Radio Jeff Caves Jeff Caves -
"It's not about how many listen to sports radio. It’s how much they can spend."

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Stephen A. Smith on Potential TV News Future: ‘If the Right Offer Comes Along, I’d Do It’

News 0
"Do I think I could do a new show? You damn right I can. With ease, I might add. It ain't hard, not for me."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 1 Recap

News 0
Barrett Media President Jason Barrett opened the show by welcoming attendees to SVA Theater in New York.

Q102’s Mollie Watson Departs Hubbard’s WKRQ Cincinnati

Music 0
"What started as a dream internship became one of the greatest chapters of my life,"

Audacy CEO Kelli Turner on Potential Future Sales: ‘Everything Has a Price’

Business 0
"I think it's hard for anyone that's a business person not to be open for business for the right situation."