Tag: ROI

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Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

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"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

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"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

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Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."

Salem Radio Network Earns Exclusive Interview with Ukrainian President Volodymyr Zelenskyy

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During the interview, Zelenskyy addressed allegations from Tucker Carlson that his government is persecuting Christians in Ukraine.

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

Hook Them Fast: Master the First 30 Seconds of Content

Columns Bob Lawrence Bob Lawrence -
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

The Basic Truths Of Marketing: It’s Not Set It And Forget It

Business Bob Lawrence Bob Lawrence -
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

For Sports Radio, Less Listeners Means More ROI

Radio Jeff Caves Jeff Caves -
"It's not about how many listen to sports radio. It’s how much they can spend."

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Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

Sports 0
"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

Business 0
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."

Salem Radio Network Earns Exclusive Interview with Ukrainian President Volodymyr Zelenskyy

News 0
During the interview, Zelenskyy addressed allegations from Tucker Carlson that his government is persecuting Christians in Ukraine.

NFL Viewership Up Overall 4% From Last Year With Several Networks Seeing Gains

Sports 0
"In addition, the 2026 NFL Paris Game & related programming reached 10.6 million viewers across the country on France TV."