Social media allowed air talent and program directors to share stories about the change and highlight the emotional impact of station promotions and events.
Format and marketplace changes are a good time to be reminded of the opportunity to improve our proven or heritage brands before we get Left Behind by the invaders.
"Salem Radio Network is conservative, but it sometimes feels like “us against the world.” We know half the country thinks like we do, and we play a crucial role in getting the word out to that side."
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."