Tag: Scott Hanson

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Barrett Media’s Top 20 Sports Television Talent of 2025

2025 Jason Barrett Jason Barrett -
"This gives you an idea of how the industry collectively views the best of the best on sports television."

NBC Sports Announces Full ‘Gold Zone’ Broadcast Team for 2026 Milan Cortina Winter Olympics

Sports BSM Staff BSM Staff -
"A Winter Games brings with it new challenges, but that presents opportunities to try some new things while still embracing what viewers enjoyed"

NFL Redzone Commercial Load Shows Slight Increase Since Beginning of the Season

Sports BSM Staff BSM Staff -
"RedZone ran eight 15-second double-box ads — a total of two minutes of commercial time — evenly split between the early and late windows"

Why Chris Rose Is a Rose That Blooms Every Sunday on NFL GameDay Highlights

Columns John Molori John Molori -
"I like survivors in the TV game. It’s a true test of fortitude out there, with career pitfalls at every turn. But Rose is not only a survivor; he is a thriver"

How Scott Hanson Is Guiding ‘RedZone’ Through Changing Times With NFL Media

Features John Mamola John Mamola -
"To the extent that Disney [ESPN] was interested in the RedZone aspect of this, they're interested in it because it's a galactic success. In show business, you don't mess with a success"

Sports Media Reacts To Commercial Insertion Into RedZone

Television BSM Staff BSM Staff -
"Sports media online shared their reaction to the news of commercials being included full time in RedZone programming"

How NFL RedZone Will Handle Commercial Insertion For 2025 Season

Television BSM Staff BSM Staff -
"The plan calls for a limited number of advertisements strategically placed across the show’s more than seven hours of continuous football coverage each Sunday"

Scott Hanson Open to Idea of Hosting a College Football RedZone

Radio BSM Staff BSM Staff -
"College is not quite as accessible to the frontal lobe of the American sports fan as it is in the NFL"

Why An ESPN College Football RedZone Is Destined To Fail

Columns Demetri Ravanos Demetri Ravanos -
"Now that ESPN owns the RedZone brand, ideas to expand into other sports are natural, but they ignore the realities of why RedZone works"

Scott Hanson Wasn’t Sure if Return to ‘NFL RedZone’ Was Going To Happen

Radio BSM Staff BSM Staff -
"There was quite a knockdown drag out negotiation, but I'm thrilled to be back."
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."