Tag: Scott Hanson
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How ESPN Is Adapting NFL RedZone’s Format for US Open Tennis Coverage
"Everyone’s excited about this all the way to the top of our company. We’re going to see how this works and how it performs. From there, we’ll see what the strategy will be moving forward."
Barrett Media’s Top 20 Sports Television Talent of 2025
"This gives you an idea of how the industry collectively views the best of the best on sports television."
NBC Sports Announces Full ‘Gold Zone’ Broadcast Team for 2026 Milan Cortina Winter Olympics
"A Winter Games brings with it new challenges, but that presents opportunities to try some new things while still embracing what viewers enjoyed"
NFL Redzone Commercial Load Shows Slight Increase Since Beginning of the Season
"RedZone ran eight 15-second double-box ads — a total of two minutes of commercial time — evenly split between the early and late windows"
Why Chris Rose Is a Rose That Blooms Every Sunday on NFL GameDay Highlights
"I like survivors in the TV game. It’s a true test of fortitude out there, with career pitfalls at every turn. But Rose is not only a survivor; he is a thriver"
How Scott Hanson Is Guiding ‘RedZone’ Through Changing Times With NFL Media
"To the extent that Disney [ESPN] was interested in the RedZone aspect of this, they're interested in it because it's a galactic success. In show business, you don't mess with a success"
Sports Media Reacts To Commercial Insertion Into RedZone
"Sports media online shared their reaction to the news of commercials being included full time in RedZone programming"
How NFL RedZone Will Handle Commercial Insertion For 2025 Season
"The plan calls for a limited number of advertisements strategically placed across the show’s more than seven hours of continuous football coverage each Sunday"
Scott Hanson Open to Idea of Hosting a College Football RedZone
"College is not quite as accessible to the frontal lobe of the American sports fan as it is in the NFL"
Why An ESPN College Football RedZone Is Destined To Fail
"Now that ESPN owns the RedZone brand, ideas to expand into other sports are natural, but they ignore the realities of why RedZone works"