NFL RedZone is preparing to introduce a carefully structured advertising plan for the 2025 season, extending an initiative that was first tested last year. Following an appearance from RedZone host Scott Hanson on The Pat McAfee Show Wednesday, there was much speculation as to how the commercials would air during the over seven hour broadcast.
According to an NFL spokesperson who contacted Barrett Media, the plan calls for a limited number of advertisements strategically placed across the show’s more than seven hours of continuous football coverage each Sunday. The format will feature double-box ads, in which viewers will hear the commercial’s audio while simultaneously watching RedZone coverage in another frame.
That concept was introduced on a trial basis in 2024. The league conducted extensive testing through focus groups and social media monitoring. The result, according to an NFL spokesperson, showed extremely limited negative feedback leading to the plan for the upcoming 2025 season.
Sports media online shared their reaction to the news of commercials being included full time in RedZone programming.
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Commercials in Red Zone? Then why am I still charged for it? I’m paying for it by watching the advertisers’ commercials. It should be free!