"Once you understand that a successful podcast benefits from being in the moment, talking about what's happening now just like they do in sports; then you can use those same strategies successfully."
"Congratulations Ohio State, you won the game, but hey, if we’re going to be on the same team, if we’re going to work for the same network, don’t do that."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."