Tag: SMBs

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ESPN President Jimmy Pitaro Notes “Difficult Decisions” as Network Begins Layoffs

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"We had to make some difficult decisions about job impacts that we will be communicating today."

NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

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"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

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"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

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"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

Name Awareness Advertising: A Must for New SMBs

Business Jeff Caves Jeff Caves -
I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...

The Importance of an Advertising Slogan

Business Jeff Caves Jeff Caves -
Use these steps to craft a powerful slogan and build a strong, memorable image in the minds of your customers.

How Advertisers Can Protect Their Digital Ad Spend

Business Jeff Caves Jeff Caves -
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

4 Tips For Working with Small to Medium Businesses

Columns Jeff Caves Jeff Caves -
Most sellers should focus on local direct buyers who are muti-tasking and not just buying media.

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NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

Sports 0
"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

News 0
"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

Sports 0
"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

Emmanuel Acho: ESPN Executives “Cowards” for Handling of Ryan Clark Firing

Sports 0
"If you work long enough, you will get fired regardless of your profession. But to fire a man that helped bring a show its very first Emmy award in the midst of that show is cowardly."