Tag: Softy Mahler

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Barrett Media’s Top 20 Major Market Sports Radio Afternoon Shows of 2025

2025 Jason Barrett Jason Barrett -
"A total of 34 shows were eligible for voting consideration in the Major Market Sports Radio Afternoon Shows category."

Sports Radio KJR Seattle’s Dave ‘Softy’ Mahler and Dick Fain Deliver Exactly What the Listeners Expect Each Afternoon

Eavesdropping Dave Greene Dave Greene -
"We have a habit sometimes in this business of throwing stuff out there like that and assuming everyone knows what the hell we are talking about."

BSM’s Top 20 Major Market Local Sports Radio Afternoon Shows of 2019

2019 Jason Barrett Jason Barrett -
"A brand new show stands atop the list for 2019."

The Top 20 Major Market Afternoon Shows of 2016 Are….

2016 Jason Barrett Jason Barrett -
We're halfway through the 2016 BSM Top 20 in Sports Radio, and today the afternoon shows gain our undivided attention. Before you scroll down...

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."