"To have Apple vision to be able to see things like you could see it in the stadium. I'm confident that we'll be able to translate the in-stadium passion and experience to something that will come through to a viewer and can be the MLS point of difference."
"You have a historical franchise in the San Francisco 49ers, with a big fan base. You have a burgeoning dynasty in the Kansas City Chiefs and then you've got, whether you like it or not, the Taylor Swift factor."
"To have Apple vision to be able to see things like you could see it in the stadium. I'm confident that we'll be able to translate the in-stadium passion and experience to something that will come through to a viewer and can be the MLS point of difference."