"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."
ESPN announced its premiere plans for Kobe Bryant’s Detail, an exclusive series on ESPN+. Detail will debut on the network’s new direct to consumer streaming...
Bonneville Phoenix has announced that acclaimed local sports columnist Dan Bickley has agreed to a deal to bring his columns and all written content...
If you work in a sports radio programming department, chances are you haven't heard of Borrell Associates. They're a local media research outfit fronted by Gordon...
We're live in Chicago for the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated throughout the day...
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."