Tag: sports media

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

Broadcasting LIVE From Big Events

As the sports radio business grows and revenues for the format increase, the same can't be said for the commitment of radio stations to...

Why Strong Branding and Imaging Is Needed In Sports Talk Radio

In today's radio word there are brands with a heavy focus on branding and imaging and others which put a lesser importance on it....

The Blurred Lines of Play By Play Partnerships

In the broadcasting business, a "flagship station" is the broadcast outlet which originates a television or radio network, or a particular radio or television program....

Darren McKee – 104.3 The Fan

The first time I became aware of Darren "D-Mac" McKee was in the late 2000's. He was working for AM 950 The Fan in...

Tackling The Sports Radio Universe

Look around the country today and you're sure to find former football players invading your sports talk radio dial. This wasn't always the case...

Being An Entertainer Has Its Benefits

Broadcasters are trained to be fair and balanced and provide a neutral point of view to the audience. Whether it's studying the industry in...

Discovering New Talent

This week I had the privilege of spending a few days in Bristol, CT at ESPN among some of the brightest minds in the sports...

Personality Profile: Kirk McEwen

When you talk to Kirk McEwen, you can't help but be in a good mood after the conversation. His energy, love for life and passion for...

The World of Men 25-54

Defining success for a sports radio station can be measured in many different ways. There's laying out guidelines and goals for what you expect...

Freddie Coleman – ESPN Radio

For many sports broadcasters, the opportunity to work for ESPN is a lifelong dream. It is viewed throughout our industry as one of the...

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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”