Thanks to a “vacation” week to work on Dave Campbell’s Texas Football magazine, we’re a few days behind in posting the Nielsen Audio ratings for the period Feb. 26-March 25.
As always, we start with 6 a.m. to midnight) among men 25-54, which is the key demographic for sports radio. KILT remains on top, but KBME had a slight bump from February, as did KFNC. All three are up from a year ago. KGOW (1560 AM) did not show up in the March book.
KILT (610 AM) 3.3 (12th) 3.4 (12th) 2.5 (16th)
KBME (790 AM) 2.3 (20th) 2.0 (2nd) 1.6 (22nd)
KFNC (97.5 FM) 1.5 (24th) 1.3 (24th) 0.9 (27th)
No change in the pecking order in morning drive time (6-10 a.m.), but all three stations were up from February.
KBME (610 AM) 4.2 (7th) 3.7 (7th) 3.5 (10th)
KILT (790 AM) 3.1 (13th) 2.8 (16th) 2.6 (T13th)
KFNC (97.5 FM) 1.7 (21st) 1.3 (24th) 1.1 (26th)
Middays (10 a.m.-3 p.m.) continue to be a bright spot for KILT, but KBME and KFNC also improved during the March book.
KILT (610 AM) 4.5 (5th) 4.0 (7th) 3.8 (9th)
KBME (790 AM) 2.3 (16th) 2.0 (19th) 1.4 (21st)
KFNC (97.5 FM) 1.8 (21st) 1.1 (25th) 1.2 (22nd)
Nothing new in afternoon drive (3-7 p.m.).
KILT (610 AM) 4.1 (8th) 4.1 (T9th) 3.0 (15th)
KFNC (97.5 FM) 1.8 (23rd) 2.0 (20th) 1.1 (T25th)
KBME (790 AM) 1.7 (25th) 1.6 (T23rd) 1.1 (T25th)
Year-to-year growth continues to be the most noteworthy element of the 7 p.m. until midnight weekday time slot. Lack of Texans action probably took a bite out of KILT’s number, and the Rockets may have boosted KBME.
KILT (610 AM) 3.1 (14th) 3.9 (T10th) 1.9 (T20th)
KBME (790 AM) 2.6 (18th) 1.9 (20th) 1.9 (T20th)
KFNC (97.5 FM) 1.9 (27th) 1.7 (T21st) 0.7 (29th)
Let’s now turn to show-by-show comparisons. The March numbers are estimates, for the moment, but they’re within a tenth of a point if they’re off the mark at all.
Show hosts/times/station March Feb.
Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT) 4.5 4.0
Adam Clanton/Lance Zierlein (6-9 a.m., KBME) 4.3 3.8
Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT) 4.2 4.1
Greg Koch/N.D. Kalu (9-11 a.m., KBME) 3.4 3.1
Nick Wright/John Lopez (6-10 a.m., KILT) 3.1 2.8
Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT) 3.1 4.3
Charlie Pallilo (2-6 p.m., KBME) 2.3 2.3
Fred Faour/A.J. Hoffman (4-7 p.m., KFNC) 1.6 1.9
Sean Salisbury/Dave Tepper (Noon-2 p.m., KFNC) 1.6 0.9
Matt Thomas (11 a.m.-2 p.m., KBME) 1.5 1.2
Credit to the Houston Chronicle who originally published this article
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
