Tag: sports media
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The Face of Your Audience: Why Perception Isn’t Always Reality
In 2013, Arbitron conducted a study on radio listening which showed that over 92% of American's over the age of twelve listen to the...
Scott Kaplan – Mighty 1090
When it comes to the sports media business, few people stay as busy as Scott Kaplan. Since 2001 Kaplan has been a steady presence on San...
Sports Hub Leads Boston Ratings
For the seventh straight three-month ratings period, 98.5 The Sports Hub finished as the top-rated station in Boston according to Nielsen Audio data.
The Sports...
WFAN Dominates NY Radio Ratings
WFAN's morning and afternoon drive time shows both finished second among New York-area stations in the spring ratings quarter, with substantial leads over their...
Selling Drama The TNT Way!
For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...
Lance Zierlein – SportsTalk 790
In the city of Houston there certainly isn't a problem when it comes to finding an entertaining sports morning show to listen to. "The...
“Managing Up” Is Part of the Game
If you're a basketball fan then you'll likely remember what occurred on May 7, 2014. On that day, current ESPN NBA Analyst Mark Jackson was...
Are You In The Winning Business?
This past week I was fortunate enough to be able to lead a group meeting inside the Oakland Raiders facility. I've been inside this...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...
The Power of Production
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...