"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."
The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.
If you are the Program Director seeking to maximize the footprint of your station’s locally originated programming, start listening for pronoun abuse. It is a thing.
"I understand radio's need to control costs, but each time a top talent is sent packing, they're being dared to launch a business and create future revenue pain for their former outlet."
"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."
The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.