"Sports radio has spent decades telling listeners what's worth talking about. In today's fragmented media environment, perhaps it's time to listen to what the audience is telling sports radio is worth talking about."
There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.
"The passion and power of the Pack is renowned in college athletics and to be entrusted to take the baton from Gary Hahn and tell the stories of NC State is truly humbling.