Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.
On average, NFL listeners are 25% more likely to have a household income over $75,000 and also 25% more likely to have a college degree or higher education.
Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.
"We're a legacy brand with a lot of passion around it, and we've really tried to lean into that. But we're also a new brand starting with no sacred cows."