Tag: sports radio

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Meet The Leaders: Dan Granger, CEO, Oxford Road

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"The North Star is to honor the relationship between audience and creator. If we’re going to tap into that commercially, we need to respect that foundation and not cheapen it just to try to push stuff out in a more efficient way, or to substitute."

The Industry According to: Fred Jacobs, Jacobs Media

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"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

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"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

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"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

You Need A Little Devil In You To Prospect Properly

Columns Jeff Caves Jeff Caves -
"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."

Do It Yourself: Start Selling Home Improvement

Columns Jeff Caves Jeff Caves -
Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.

Erwin Ephron Made Advertising What It Is Now & His Advice Still Works

Columns Jeff Caves Jeff Caves -
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."

What Did Dave Greene Learn And Why Is He Done With Corporate Radio?

Columns Jeff Caves Jeff Caves -
"The hardest part of being a manager is that you have to suppress all of your emotions and always put on a positive face"

Fair and Balanced Audio Research – Finally!

Columns Jeff Caves Jeff Caves -
"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."

What Happens When Quarter Hours Turn Into Minutes?

Columns Jeff Caves Jeff Caves -
"Can you believe a cost-per-minute efficiency is likely coming to radio?"

Sports Radio America: The Starting Point When There Is No College Radio

Features Derek Futterman Derek Futterman -
“If we want to replace talent with talent, we have to develop talent at the lowest levels much more than asking for requirements at the highest levels. Every industry needs their farm-system.”

6 Ad Categories Hotter Than Gambling For Sports Radio

Columns Jeff Caves Jeff Caves -
"Using sports radio as a back page service for gambling will have a limited shelf life."

National Voices Can Work For Local Clients

Columns Jeff Caves Jeff Caves -
"Distance, like absence, can make the heart grow fonder."

What Can Radio Do To Save Sales Jobs?

Columns Jeff Caves Jeff Caves -
"We have lost trust, and without a radical turnaround, we will continue to do so."
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The Industry According to: Fred Jacobs, Jacobs Media

Features 0
"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

Features 0
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

Features 0
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

Is Sports Media’s Dallas Cowboys Obsession Finally Starting To Backfire

Columns 0
"When talent starts publicly pushing back against the direction, narrative and formula that executives have relied on for years, perhaps it's time for those executives to listen."