Tag: sports radio

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Meet The Leaders: Dan Granger, CEO, Oxford Road

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"The North Star is to honor the relationship between audience and creator. If we’re going to tap into that commercially, we need to respect that foundation and not cheapen it just to try to push stuff out in a more efficient way, or to substitute."

The Industry According to: Fred Jacobs, Jacobs Media

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"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

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"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

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"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

Sell Smarter, Go Vertical

Columns Jeff Caves Jeff Caves -
"Once you are in the door of a vertical prospect, the rest is easy."

Matt Fishman and ESPN Cleveland Are Creating Content Everywhere

Features Derek Futterman Derek Futterman -
“Podcasts may get all the headlines, but live radio drives all the revenue."

Sell Transparency And Be Bombproof

Columns Jeff Caves Jeff Caves -
"The next time you are in a competitive sales situation with two or three other stations pitching the same business, lead with the negative!"

The Tricky Balance Of A Sales Budget

Columns Jeff Caves Jeff Caves -
The budget is almost due for 2022, are you due for the budget?

Sports Media’s Present & Future Has The Attention of New York Broadcasters

Features Derek Futterman Derek Futterman -
Sports talk radio has considerably evolved since its inception as a bona fide programming format in the late-1980s. The unique, live, intimate connection the...

You Can Turn P1 Listeners Into Clients

Columns Jeff Caves Jeff Caves -
"There is a lot of gold when you mine amongst the P1 Listeners for your station."

There’s No Shortage Of Exclusives

Columns Jeff Caves Jeff Caves -
"Remind your client of the best you have to offer."

Do You Know Enough About Your Commissions?

Columns Jeff Caves Jeff Caves -
"If you are not making sure, you receive the proper commission for direct, new or NTR revenue who is?"

8 Rules For Cold Call Success

Columns Jeff Caves Jeff Caves -
"We will all lose about 30% of our billing each year, always be prospecting!"

Are You Sure You’re Ready To Be Your Own Boss?

Columns Jeff Caves Jeff Caves -
"I realize that the oversight and direction that comes with working for someone else isn't for everyone. It definitely is what worked best."
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The Industry According to: Fred Jacobs, Jacobs Media

Features 0
"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

Features 0
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

Features 0
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

Is Sports Media’s Dallas Cowboys Obsession Finally Starting To Backfire

Columns 0
"When talent starts publicly pushing back against the direction, narrative and formula that executives have relied on for years, perhaps it's time for those executives to listen."