Tag: sports radio

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Meet The Leaders: Dan Granger, CEO, Oxford Road

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"The North Star is to honor the relationship between audience and creator. If we’re going to tap into that commercially, we need to respect that foundation and not cheapen it just to try to push stuff out in a more efficient way, or to substitute."

The Industry According to: Fred Jacobs, Jacobs Media

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"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

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"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

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"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

Terry Ford Named Brand Manager, Host at ESPN Radio Lexington

Radio BSM Staff BSM Staff -
"Ford takes the reigns at ESPN Radio Lexington following an eight year stint in Baltimore at 105.7 The Fan."

Forget the Email, Just Smile & Dial

Columns Jeff Caves Jeff Caves -
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."

What’s Your Style?

Columns Jeff Caves Jeff Caves -
"The key was to learn how to be versatile enough in your approach to respect how others communicate."

Not Every Client Has To See To Believe

Columns Jeff Caves Jeff Caves -
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."

Learn By Doing, Earn By Learning

Columns Jeff Caves Jeff Caves -
"Try the 3 E’s: Experience, Exposure, and Education."

4 Steps For Turning A Call In Into A Closed Deal

Columns Jeff Caves Jeff Caves -
"By communicating up front, you will hopefully eliminate the 25% of clients who you will never really click with and should have never been assigned to you in the first place."

Want To Sell Digital? Know How It Works For The Client!

Columns Jeff Caves Jeff Caves -
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

Spike Eskin Named Mark Chernoff’s Successor at WFAN

Radio BSM Staff BSM Staff -
"Eskin moves to the big apple after serving as Brand Manager of SportsRadio 94WIP since 2014."

News & Sports Is A Perfect Marriage For Sales

Columns Jeff Caves Jeff Caves -
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."

Convenience Stores Are Perfect Summer Partners

Columns Jeff Caves Jeff Caves -
"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."
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The Industry According to: Fred Jacobs, Jacobs Media

Features 0
"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

Features 0
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

Features 0
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

Is Sports Media’s Dallas Cowboys Obsession Finally Starting To Backfire

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"When talent starts publicly pushing back against the direction, narrative and formula that executives have relied on for years, perhaps it's time for those executives to listen."