Tag: sports radio
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Know The Research That Serves You Best And Forget The Rest
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."
Ben Franklin Knew When To Spend Money, Do Your Clients?
"Remember, even Low-Ball Lenny deserves love."
The Letter Every Young Seller Should Receive
"The longer you stay in the radio business, the more you will be able to create your own path to hit your numbers. But you are new to the business, so you have a lot of choices to make very soon."
Don’t Settle For Less, Ask For More
"Carter reminds us that some of the most important questions we can ask in a negotiation are the ones we need to ask ourselves first."
Advertising Is About Memories, Not Sales
"We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to buy something they normally wouldn’t."
Don’t Shoot The Messengers For Executive Decisions
"These younger employees have learned faster, more, and differently than any baby boomer. They know better."
You Can’t Put a Price On The Value of An Unpaid Internship
"Prioritizing earnings early on over experience is a big mistake."
What Hiring Managers Want To Hear On Your Play By Play Demo
"It’s a difficult task to produce your specific demo for your specific sport. That’s understood. Nobody said this was going to be easy."
How Do We Sell Local Podcasts?
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."