Tag: sports social media
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Gregg Giannotti Ribs Chris Carlin For Brief Exit From Twitter/X
"I would have had respect for him if he would have just absolutely said he left and he was done. It was, like, three days, that's it?"
Social Studies: Andrew Porter, Sports Radio 94 WIP
"All three of those sites make it very easy to follow analytics. What's harder to quantify is the brand and if you're growing your brand positively."
Social Studies: Amanda Anderson, ESPN Sr. Director of Social Media
"Because ESPN and our team is so focused on many different sports properties and leagues and sport verticals, how we celebrate that and what engagement looks like varies. What's considered success varies."
What Are Stations and Talent Doing to Bring In New Listeners?
Being an advocate for your own stations and shows and working to bring in new listeners is part of the job.
Social Studies: Tyler Webb, Co-Founder Uncle Charlie Marketing
"If somebody doesn't understand the context of why it matters to them, they're not going to watch because they don't think the information they're about to receive is applicable to them."
Social Studies: JuJu Gotti, Meadowlark Media
"It’s basically my honor to get this message out. When Dan says something, I'm like, people gotta hear that."
Social Studies: Karlo Sy Su, ESPN Los Angeles
"We don't view ourselves as a radio station that is on from 6a-7p. We are always on because you can interact and reach out via our social media platforms, 24-25 hours, eight days a week."
Social Studies: Mason Burgin, Front Office Sports
"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."
Social Studies: Kyle Kondor, Jomboy Media
"Set an expectation and make sure you can keep up with it. Don't do seven posts on Monday and not come back until Thursday."