Tag: Sports Television

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What to Know Ahead of the 2026 Barrett Media Audio Summit

"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

ESPN Shares Record-Breaking WNBA Viewership Figures Ahead of Playoffs

"The network aired 25 regular season contests this year, averaging 1.3 million viewers per game. That figure represents a six percent increase over last season"

Toast to 10: The Power of Connection Through Barrett Media

"Thanks to Barrett Media, I’ve maintained professional relationships with several of these top-tier broadcasters. Connections are so important in our business"

Why Adam Silver Is Right Where Sports Media Outrage Is Wrong

"Silver’s comments may have seemed tone-deaf, they reflect the reality of who the league serves—and it’s not always the fan"

Sports Media Requires Different Perspectives From Players and Non-Players Alike

"Players, reporters, hosts—every opinion now flies instantly to anyone with Wi-Fi. The lesson? Fans need more than just the player’s perspective"

Dave Portnoy Calls Early ‘Wake Up Barstool’ Viewership on FS1 “Awful”

"I don’t know what they were before. It wasn’t like we had some gigantic promo. We just kind of did it"

Pat McAfee Announces New Weekly Podcast With Stanford Steve

"I'm excited to see what that is. I think we're gonna have a lot of good guests. A lot of college ball coaches I think would like to do stuff"

Mark Shapiro: ESPN Was “In the Mix” To Retain UFC Media Rights

"We set our sights on talking with everybody else"

Dan “Big Cat” Katz Reveals Future Plans for Barstool Sports ‘Pardon My Take’

"There will be a time in the next, I will say, let’s call it two to four years that I will start to wind down a little bit"

ESPN Monday Night Football Season Debut Viewership Second Highest Since 2006

"The Vikings-Bears matchup marked the second most-watched Week 1 game of the MNF era since ESPN took over rights in 2006"

Erin Andrews Provided a Moment on How to Properly Handle Criticism in Sports Media

"Once you take ownership over the decision to receive the feedback, that’s when you’ll be less defensive about it"

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How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

"For TikTok, every retained interaction is valuable."