"FOX Sports broadcast of the American League East division rivalry between the Boston Red Sox and New York Yankees was part of a Baseball Night in America broadcast window that averaged 3.05 million viewers."
"By expanding the network, we'll bring more players to our tables, offer a wider variety of games, and raise the stakes with larger tournament prize pools."
"When you come out here and you don't have any signage on the court to indicate that it's the NBA Finals; it already looks like the g** d**n AAU tournament"
A media buyer suggested demand was at such a level that NBC may end up deciding to approach the league about allowing more commercial time for the event.