In a move aimed at broadening its digital reach and making its content more accessible to fans, Major League Soccer (MLS) announced a new partnership with Amazon that will bring select league highlights and archival footage to Fire TV Channels.
The agreement makes MLS the first soccer league to offer highlight content through Amazon’s Fire TV Channels platform. As part of the collaboration, fans will be able to view free MLS highlights on compatible Fire TV, Fire Tablet, and Echo Show devices—without the need for downloads, subscriptions or fees.
“We’re proud to be the first soccer league to distribute highlights directly on Amazon’s Fire TV Channels,” said Gem Benedict, Vice President of Premium Content Partnerships at Major League Soccer. “This collaboration allows us to bring the excitement of MLS to fans around the world through services they already use and trust—making the league more accessible and engaging for soccer fans everywhere.”
The move signals another step in the league’s ongoing push to innovate how content is distributed and consumed, particularly through non-traditional broadcast platforms.
MLS content featured on Fire TV will include highlights and archival footage from MLS, MLS NEXT Pro, MLS NEXT, and the Leagues Cup. According to the league, the content will appear prominently in a dedicated row on the Fire TV Channels home screen and sports landing pages, positioned alongside other top-tier sports properties.
Fans using Echo Show devices can also request MLS highlights via voice command through the Fire TV Channels app.
For Amazon, the deal enhances the sports offerings on its free, ad-supported video experience, which has seen growth as viewers seek out live and on-demand content outside of traditional cable. For MLS, it’s a chance to get closer to fans by meeting them where they already are.
This announcement comes as MLS continues to invest in its digital content strategy, aiming to deepen fan engagement through technology and expand its global footprint. The league has already made significant moves in the streaming space, most notably its exclusive 10-year deal with Apple TV for live match coverage. The partnership with Amazon complements that effort by focusing on short-form and archival video content.
While the agreement doesn’t include live matches, it offers yet another avenue for fans to interact with the league’s product in a frictionless way—one that doesn’t require a login, subscription, or app download.
The collaboration is now live on Fire TV Channels.
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