"According to reporting by Sports Business Journal, Netflix's July 13 Derby broadcast averaged 5.3 million viewers.. That's the lowest total since 2003, when ESPN drew 5.2 million for the event."
"After 25 years, Pardon the Interruption remains one of the strongest arguments in sports media that success doesn't always come from chasing every trend. Sometimes, it comes from knowing exactly who you are and having the discipline to stay that way."
"The program, titled State of Sports, aired May 27 and featured McAfee conducting commissioner-level interviews. On ESPN alone, the two-hour special drew just 278,000 viewers."
"It's not about ratings anymore. Ratings are irrelevant. It's now subscriptions and churn. Do you create new subscriptions? Because that's the money. Yes, they sell ads, and yes, they want to sell more, but that's not the primary source of revenue."
"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."