Tag: Sports viewership
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NBC Sports NFL Kickoff Game Draws Lowest Audience Since 2022
"The average audience marks the fourth straight season topping 25 million for NBC's opener."
How ESPN Can Turn Skip Bayless’ First Take Return Into Something Bigger
"This isn’t about recreating 2012. That version of First Take already happened. It’s about recognizing what can still work in 2026."
Roger Goodell Sees NFL Games 100% Available On Broadcast Television “Continuing”
"100% of our games are available on broadcast television. I see that continuing. We want to make sure our games are available to our fans. I think that's been the magic of our success."
Four ESPN Studio Programs Earn Highest August Viewership
"Overall studio viewership climbed 13% year over year in August 2026."
Nielsen’s Constantly Changing Formula Makes Comparing TV Audiences Impossible
"When the measurement system changes every NFL season, eventually the numbers become less useful for answering the question everyone wants to know: Are more people watching?"
Indoor Football League Achieves Record Viewership For 2026 Season
"We've made a significant investment in our broadcast product, our talent and the way we present this game to a national audience, and fans are responding."
NFL Executive: New Nielsen Measurement Changes “Raise More Questions”
"The results we've seen so far are really negative for us, and for sports overall."
Nielsen Making Co-Viewing Official Part Of Updated Measurement Ahead Of NFL Season
"We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients."
New Disney CEO Josh D’Amaro: “Not Interested” In Spinning Off ESPN
"Anybody in the industry would look at our sports rights and the fandom associated with sports right now, and you can’t help but be jealous of what we have here. I mean, ratings are through the roof."
Nielsen Executive Issues Caution Of Year-Over-Year Sports Viewership Gains To Come
"We have seen increases directly attributable to that enhancement that we expect to continue, but we won’t see a big year-to-year bump."