Tag: Sports viewership

"It's not about ratings anymore. Ratings are irrelevant. It's now subscriptions and churn. Do you create new subscriptions? Because that's the money. Yes, they sell ads, and yes, they want to sell more, but that's not the primary source of revenue."

"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."

"Through 13 games on NBC and Peacock, the network is averaging 4.9 million viewers. That's up 58% over comparable coverage last year."

"Through four games, NBC and Peacock combined to average 5.0 million viewers. That's the strongest opening Sunday-Monday performance since 1995."

"The company averaged 760,000 viewers across 54 games. That figure jumped 30% year over year."

"For TNT Sports, the performance sets a new benchmark. The 18.3 million average surpasses the company’s previous high of 17.8 million viewers."

"Radio has that same opportunity right in front of it. It may not come from immediate competition, but from the willingness to say no more. There has never been a stronger argument for change than using the Big Data + Panel model as a catalyst for a better future—especially when it comes from the industry’s lone measurement provider."

"Baseball is exceedingly popular. People love the game of baseball. You just got to figure out the best way to give it to them."

"Baseball is still asking you to commit to a six-month relationship and promising it will get good later. That’s a tougher sell than it used to be in today’s microwave media landscape."

"As much as fans may desire consistency in a fragmented world, college basketball needs a new coat of paint on its signature event."