"Radio has that same opportunity right in front of it. It may not come from immediate competition, but from the willingness to say no more. There has never been a stronger argument for change than using the Big Data + Panel model as a catalyst for a better future—especially when it comes from the industry’s lone measurement provider."
"Baseball is still asking you to commit to a six-month relationship and promising it will get good later. That’s a tougher sell than it used to be in today’s microwave media landscape."
"FOX reported an average audience of 10,228,000 viewers for the game itself, with peak viewership climbing to 12,148,000 between 10:30 and 10:45 p.m. ET."
"Roger Goodell isn’t apologizing for wanting more — more games, more viewers, more revenue, more reach. Because as long as fans keep showing up, turning on the television, clicking the stream, and arguing about every call online, the NFL has no reason to slow down."
"Games carried on ESPN averaged 1.1 million viewers across 127 telecasts during the season, representing a 12% increase year-over-year and the network’s most-watched slate of regular-season games since the 2018-19 season"
"The arrangement resulted in more than 2.47 million viewers watching the fights on CBS, marking the largest audience the UFC has generated on traditional television in the last 10 years."
"The significant exposure on ESPN’s platforms provides us a tremendous opportunity to showcase our nearly 4,000 student-athletes in great competition throughout the year."