Tag: Sports viewership

"Baseball is exceedingly popular. People love the game of baseball. You just got to figure out the best way to give it to them."

"Baseball is still asking you to commit to a six-month relationship and promising it will get good later. That’s a tougher sell than it used to be in today’s microwave media landscape."

"As much as fans may desire consistency in a fragmented world, college basketball needs a new coat of paint on its signature event."

"FOX reported an average audience of 10,228,000 viewers for the game itself, with peak viewership climbing to 12,148,000 between 10:30 and 10:45 p.m. ET."

"Roger Goodell isn’t apologizing for wanting more — more games, more viewers, more revenue, more reach. Because as long as fans keep showing up, turning on the television, clicking the stream, and arguing about every call online, the NFL has no reason to slow down."

"Games carried on ESPN averaged 1.1 million viewers across 127 telecasts during the season, representing a 12% increase year-over-year and the network’s most-watched slate of regular-season games since the 2018-19 season"

"The 2025–26 men’s college basketball regular season delivered the highest average audience the company has recorded on both FOX and FS1."

"The arrangement resulted in more than 2.47 million viewers watching the fights on CBS, marking the largest audience the UFC has generated on traditional television in the last 10 years."

"The significant exposure on ESPN’s platforms provides us a tremendous opportunity to showcase our nearly 4,000 student-athletes in great competition throughout the year."

"The FCC can study the fragmentation of sports television all it wants. The fragmentation isn’t the problem. It’s the business model. And that model isn’t broken."