Instead of national outlets grooming their next star internally, they’re scouring the internet for creators who have already proven they can generate an audience.
There are things that the streaming platforms can never do that Country excels in. Community connection, cultural relevance, and making the music feel like your music.
There will be plenty of time to examine what Stern's radio legacy, both at SiriusXM and on terrestrial radio, looks like. But there's a more pressing question: Where does Howard Stern go next?
"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"
It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."