"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
Instead of national outlets grooming their next star internally, they’re scouring the internet for creators who have already proven they can generate an audience.
There are things that the streaming platforms can never do that Country excels in. Community connection, cultural relevance, and making the music feel like your music.
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”