"I’m going to do my best to capture everything we discussed and do justice to the thoughts and stories of a person I didn’t know well but also felt like I knew instantly."
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
"The position once carried prestige, but unfortunately, the way many broadcasting companies treat it today is disheartening. No talent succeeds without the steady hand of a solid producer"
"At Spotify, we want to build this future hand in hand with the music industry, guided by clear principles and deep respect for creators, just as we did in the days of piracy."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."