"All I wanted to do with my life was to write about sports and I never imagined it would take me this far. The team with me is second to none. Now, we ball."
Instead of national outlets grooming their next star internally, they’re scouring the internet for creators who have already proven they can generate an audience.
There are things that the streaming platforms can never do that Country excels in. Community connection, cultural relevance, and making the music feel like your music.
"All I wanted to do with my life was to write about sports and I never imagined it would take me this far. The team with me is second to none. Now, we ball."