"Television rights continue to splinter games across broadcast networks, cable channels, streaming services, and subscription platforms, asking consumers to pay more while receiving less convenience. Radio has an opportunity to move in the opposite direction. That's what happened here."
"As soon as the opportunity arose, I took a week to talk it over with people I know. Is this something I feel I can accomplish. After those discussions, I decided to go for it."
Advertisers are always looking for a reason to say no. Listeners are always looking for a reason to tune out. A neglected website hands them both reasons before a single word of content is ever consumed.
Both 860 AM and 1640 AM will continue to air the same programming from April 1st through April 17th. Beginning on April 18th, the station will be heard exclusively on 1640 AM.
"Television rights continue to splinter games across broadcast networks, cable channels, streaming services, and subscription platforms, asking consumers to pay more while receiving less convenience. Radio has an opportunity to move in the opposite direction. That's what happened here."
"As soon as the opportunity arose, I took a week to talk it over with people I know. Is this something I feel I can accomplish. After those discussions, I decided to go for it."
It's tempting to get swept up in the excitement around video podcasting right now. That's where all of the money is going. But that doesn't mean the audience is following.