Tag: Television Advertising

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NFL Faces New Trial Over $4.7 Billion Sunday Ticket Verdict

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The ruling represents another setback for the NFL as it defends its Sunday Ticket distribution model.

Joe Davis, Former Salem Media COO, Dies at 82

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"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

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"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

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"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

We Are What We Eat With Media Being the Meal

Columns Bob Lawrence Bob Lawrence -
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."

TV Most Acceptable Place to View Ads, New Survey Shows

Business BNM Staff BNM Staff -
That effect is especially strong with Baby Boomers (55%) and Gen X (51%).

Fox News Uses Ratings Surge Following Election of Donald Trump to Attract Top Advertisers

Television BNM Staff BNM Staff -
Fox News has been on a ratings high since Donald Trump won the 2024 presidential election. That has led to major advertisers coming to...

Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
Digital media is being tabbed as the largest driver of the increase.

Bad Commercials Can Be More Problematic Than Long Stop Sets

Features Jeff Lynn Jeff Lynn -
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

Is This the Best Programmatic Video Advertising Can Do?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It looks like video advertising has become smarter but not wiser.

If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?

Columns Jason Barrett Jason Barrett -
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

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Joe Davis, Former Salem Media COO, Dies at 82

Business 0
"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

Sports 0
"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

Sports 0
"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

Business 0
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."