Tag: Television Advertising

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MIX 101.5 Turned a Hockey Series Into a Radio Marketing Win

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"This stunt ties the station directly to one of the market's biggest sports moments."

Fox News Rundown Launches Video Companion

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The video versions of the show will be available on the Fox News Headlines 24-7 channel.

Football Broadcaster Bill Rosinski Shares Image of Declined Application for Baltimore Ravens Play-By-Play Role

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"I've been the voice of 2 NFL teams along with 10 years at ESPN Radio doing college football and 3 stints at Westwood One. The 'requirements' line had me laughing. Oh well I tried."

74% of Podcast Companies Reported Revenue Growth in 2025, New Data Shows

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"The same pattern kept surfacing: publishers that treated video as a monetization layer, not just a discovery channel, grew revenue the fastest."

TV Most Acceptable Place to View Ads, New Survey Shows

Business BNM Staff BNM Staff -
That effect is especially strong with Baby Boomers (55%) and Gen X (51%).

Fox News Uses Ratings Surge Following Election of Donald Trump to Attract Top Advertisers

Television BNM Staff BNM Staff -
Fox News has been on a ratings high since Donald Trump won the 2024 presidential election. That has led to major advertisers coming to...

Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
Digital media is being tabbed as the largest driver of the increase.

Bad Commercials Can Be More Problematic Than Long Stop Sets

Features Jeff Lynn Jeff Lynn -
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

Is This the Best Programmatic Video Advertising Can Do?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It looks like video advertising has become smarter but not wiser.

If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?

Columns Jason Barrett Jason Barrett -
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

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Fox News Rundown Launches Video Companion

News 0
The video versions of the show will be available on the Fox News Headlines 24-7 channel.

Football Broadcaster Bill Rosinski Shares Image of Declined Application for Baltimore Ravens Play-By-Play Role

Sports 0
"I've been the voice of 2 NFL teams along with 10 years at ESPN Radio doing college football and 3 stints at Westwood One. The 'requirements' line had me laughing. Oh well I tried."

74% of Podcast Companies Reported Revenue Growth in 2025, New Data Shows

Business 0
"The same pattern kept surfacing: publishers that treated video as a monetization layer, not just a discovery channel, grew revenue the fastest."

The Breakfast Club Goes Live on Netflix Starting June 1

Music 0
"Do y'all understand what 'Live Globally' really means? Mornings in New York. Daytime in the U.K. and Ghana. Evenings across other parts of the world."