Tag: Television Advertising
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We Are What We Eat With Media Being the Meal
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."
TV Most Acceptable Place to View Ads, New Survey Shows
That effect is especially strong with Baby Boomers (55%) and Gen X (51%).
Fox News Uses Ratings Surge Following Election of Donald Trump to Attract Top Advertisers
Fox News has been on a ratings high since Donald Trump won the 2024 presidential election. That has led to major advertisers coming to...
Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows
Digital media is being tabbed as the largest driver of the increase.
Bad Commercials Can Be More Problematic Than Long Stop Sets
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”
Is This the Best Programmatic Video Advertising Can Do?
It looks like video advertising has become smarter but not wiser.
If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."