He was, without question, a legend of the medium. And while some might think there's nothing to learn from someone who made a living laughing on the air, they'd be wrong.
“The idea of this was that we wrote original jingles for each one of the 12 clients. We spent some time the month prior writing different types of jingles."
This new version of the show is tailored for affiliate stations aiming to integrate local content, promotions, and music alongside the latest segments from the Bob and Tom Show.
I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.
"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."