Former Talk 99.5 news director and midday host Tim Melton has announced his next endeavor.
Melton tweeted that he is joining digital sports outlet The...
While some terrestrial radio stations jumped into hiring college athletes, a web-based show caught BSM's attention about one year ago. The Next Round digital show based in Birmingham, Alabama, hired Alabama and Auburn football players to do a weekly interview on their daily 9a-1p show.
"Anyone can look at numbers on a screen and decipher if they are rising or dropping, but why are they doing that? I am a firm believer that you can’t answer that by just knowing your talent. You have to know your audience better."
"The experiment of a paid subscription didn't work. Do I think we're going there at some point in the future? Maybe five years, maybe 10 years? I agree with that, but we were early."